The Walt Disney Company’s Gavin Ashcroft told the Forrester’s CX Marketing 2016 audience how loyalist love helped launch the latest Star Wars film.
Imagine being a lifelong, die-hard Star Wars fan, tasked with marketing a new chapter in the franchise’s epic journey. Gavin Ashcroft, CMO of The Walt Disney Company Australia and New Zealand shared, with an attentive Sydney crowd how he relished the challenge, but didn’t take it lightly.
Rob Grant is a freelance writer, specialising in travel, culture and business. He is a member of the Australian Society of Travel Writers and is based in San Francisco, California.