Power of design thinking at IAG - Marketing Magazine

At Forrester’s CX Marketing 2016, Jill Baptist, GM customer experience and marketing at IAG, showed how emotional connection radically enhanced company culture.
Asia-Pacific insurance group IAG faced a problem: tonnes of information; little or no customer connection at an emotional level. In her talk, titled ‘How to bring the E word into the boardroom’, Baptist left no listener doubting the challenge.
Read more:
www.marketingmag.com.au/news-c/design-thinking-iag

Emotions at work (Source: Marketing Mag)