Determined to keep their WEEKENDER LIFESTYLE alive, the duo behind WHILEAWAY GUIDES set out to show Australians there’s plenty to DISCOVER in their own backyard.
In the early days of a fledgling business, it can be what you choose not to do – rather than what you do – that determines your success. Jess Grinter and Kitty Spry know that first-hand, after the travel guide creators decided their product would be sans photos – just cleverly crafted words to lure readers in...
Rob Grant is a freelance writer, specialising in travel, culture and business. He is a member of the Australian Society of Travel Writers and is based in San Francisco, California.