Dedicated Follower of Passion
Premium chocolate brand Lindt’s success in Australia is dazzling. Yet marketing director Andrew Curran thinks there is plenty more work to do. Rob Grant examines what drives this true brand believer.
Rich luxuriant chocolate. Exquisite Swiss craftsmanship. A smorgasbord of gourmet flavours and delicious varieties. It is easy to see how a marketer could fall in love with the Lindt brand.
Rob Grant is a freelance writer, specialising in travel, culture and business. He is a member of the Australian Society of Travel Writers and is based in San Francisco, California.