After years travelling the world to pursue his love of marketing, it’s appropriate Matthias Schuecking is now the Asia-Pacific marketing director at global travel disruptor Airbnb. He tells Rob Grant how he followed his heart and came up trumps.
The marketing world is awash with heroic tales of extraordinary brands and their exceptional achievements. Marketing books, conference papers, agency presentations and industry articles wax lyrically about companies one can only dream of working for. Not Schuecking. After analysing Airbnb as a case study on a Masters course, he called the company and
asked for a job.
Rob Grant is a freelance writer, specialising in travel, culture and business. He is a member of the Australian Society of Travel Writers and is based in San Francisco, California.