At Forrester’s CX Marketing 2016 conference, Timothy Lee, VP of global strategy at SingPost, outlined how established companies can transform themselves into serious disruptors, by moving outwards.
Disruption is the holy grail of business today. But not everyone can be the next Uber or Airbnb. It’s time to look at nearby industries with far more than a healthy curiosity. “Transformation in the digital age requires that companies pierce into adjacent industries,” says Lee.
Rob Grant is a freelance writer, specialising in travel, culture and business. He is a member of the Australian Society of Travel Writers and is based in San Francisco, California.