Category: Business: Entrepreneurs

The Plucky Few - Marketing Magazine

16/4/2017

Challenger brands aren’t defined by their position in the market, but by their approach to marketing. Rob Grant explores what it means to be a modern day challenger and what all brands – big and small – can learn from 10 of the most disruptive brands in Australia and New Zealand.
Conventional wisdom says the young learn from the old, the child from its parent, the naïve newcomer from the wise and worldly master. In a nutshell, Luke Skywalker and Obi-Wan Kenobi in Star Wars.
Yet, despite being often younger or smaller, challenger brands can flip this logic on its head.
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www.marketingmag.com.au/challenger-brands

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Visit a Sake Brewery in Sydney - TigerTales

2/3/2015

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Japanese tradition and Australian produce join forces at a full-scale sake brewery in Sydney’s outskirts. Rob Grant goes rice spirit sipping in the suburbs.
In the realm of improbable tasks, exporting Australian sake to Japan would seem to rank alongside the proverbial “selling ice to the Eskimos”. Yet the expert brewers at Sun Masamune in Penrith, western Sydney, do exactly this and invite any curious visitors to see how...
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Sun Masamune Tasting Room (photo credit: Sandra Witzel)

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Kyoto Cuisine - The Weekend Australian

17/2/2015

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HOME COOKING FROM THE HEART
The authentic pleasure of learning from a local.
UMBRELLAS stand upright in the hallway. There are family photos in plastic frames and kids’ shoes on the floor. It seems hardly the setting for a popular cooking class, but when obanzai, or traditional home-style Kyoto food, is on the menu it is entirely fitting...
BRIGHT BITES OF THE OLD CAPITAL
Tea for two, eat on the run and season finale.
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Eating with Haru and Family (photo credit: Sandra Witzel)

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Packed for the Weekend - Renegade Collective

4/12/2014

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Determined to keep their WEEKENDER LIFESTYLE alive, the duo behind WHILEAWAY GUIDES set out to show Australians there’s plenty to DISCOVER in their own backyard.
In the early days of a fledgling business, it can be what you choose not to do – rather than what you do – that determines your success. Jess Grinter and Kitty Spry know that first-hand, after the travel guide creators decided their product would be sans photos – just cleverly crafted words to lure readers in...
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Jess Grinter & Kitty Spry (photo credit: Whileaway Guides)

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A Room at the Inn - Passage to China - The Weekend Australian

31/5/2014

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French bred in a rural idyll two hours from Shanghai.
CRAMMED into the ever-rising metropolis of Shanghai are more people than live in Australia. It is therefore rather a shock to arrive, just two hours away, at Moganshan, in a tranquil and idyllic rural setting. My orientation is further knocked when I realise I seem to have pitched up at a luxurious French country home.
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Le Passage at Dawn (photo credit: Le Passage)

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The Plucky Few - Marketing Magazine

Visit a Sake Brewery in Sydney - TigerTales

Kyoto Cuisine - The Weekend Australian

Packed for the Weekend - Renegade Collective

A Room at the Inn - Passage to China - The Weekend Australian

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The Plucky Few - Marketing Magazine

Visit a Sake Brewery in Sydney - TigerTales

Kyoto Cuisine﻿﻿ - The Weekend Australian

Packed for the Weekend - Renegade Collective

A Room at the Inn - Passage to China - The Weekend Australian

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