Rob Grant Writer
  • Articles
  • Biography
  • Contact

The Plucky Few  - Marketing Magazine

16/4/2017

0 Comments

 
Challenger brands aren’t defined by their position in the market, but by their approach to marketing. Rob Grant explores what it means to be a modern day challenger and what all brands – big and small – can learn from 10 of the most disruptive brands in Australia and New Zealand.
Conventional wisdom says the young learn from the old, the child from its parent, the naïve newcomer from the wise and worldly master. In a nutshell, Luke Skywalker and Obi-Wan Kenobi in Star Wars.
Yet, despite being often younger or smaller, challenger brands can flip this logic on its head.
Read more...
www.marketingmag.com.au/challenger-brands
marketing_challengers_010217.pdf
File Size: 451 kb
File Type: pdf
Download File

Picture
0 Comments

Visit a Sake Brewery in Sydney - TigerTales

2/3/2015

0 Comments

 
Japanese tradition and Australian produce join forces at a full-scale sake brewery in Sydney’s outskirts. Rob Grant goes rice spirit sipping in the suburbs.
In the realm of improbable tasks, exporting Australian sake to Japan would seem to rank alongside the proverbial “selling ice to the Eskimos”. Yet the expert brewers at Sun Masamune in Penrith, western Sydney, do exactly this and invite any curious visitors to see how...
Read more:
tigertales_drinksake_010315.pdf
File Size: 1052 kb
File Type: pdf
Download File

Picture
Sun Masamune Tasting Room (photo credit: Sandra Witzel)
0 Comments

Kyoto Cuisine - The Weekend Australian

17/2/2015

1 Comment

 
HOME COOKING FROM THE HEART 
The authentic pleasure of learning from a local.
UMBRELLAS stand upright in the hallway. There are family photos in plastic frames and kids’ shoes on the floor. It seems hardly the setting for a popular cooking class, but when obanzai, or traditional home-style Kyoto food, is on the menu it is entirely fitting...
BRIGHT BITES OF THE OLD CAPITAL
Tea for two, eat on the run and season finale.
Read more:
aus14feb2015tr010.pdf
File Size: 1156 kb
File Type: pdf
Download File

Picture
Eating with Haru and Family (photo credit: Sandra Witzel)
1 Comment

Packed for the Weekend - Renegade Collective

4/12/2014

1 Comment

 
Determined to keep their WEEKENDER LIFESTYLE alive, the duo behind WHILEAWAY GUIDES set out to show Australians there’s plenty to DISCOVER in their own backyard.
In the early days of a fledgling business, it can be what you choose not to do – rather than what you do – that determines your success. Jess Grinter and Kitty Spry know that first-hand, after the travel guide creators decided their product would be sans photos – just cleverly crafted words to lure readers in...
Read more: 
the_collective_-_whileaway.pdf
File Size: 1267 kb
File Type: pdf
Download File

Picture
Jess Grinter & Kitty Spry (photo credit: Whileaway Guides)
1 Comment

A Room at the Inn - Passage to China - The Weekend Australian

31/5/2014

0 Comments

 
French bred in a rural idyll two hours from Shanghai.
CRAMMED into the ever-rising metropolis of Shanghai are more people than live in Australia. It is therefore rather a shock to arrive, just two hours away, at Moganshan, in a tranquil and idyllic rural setting. My orientation is further knocked when I realise I seem to have pitched up at a luxurious French country home.
Read more: 
aus31may2014tr015.pdf
File Size: 1807 kb
File Type: pdf
Download File

Picture
Le Passage at Dawn (photo credit: Le Passage)
0 Comments

    Author

    Rob Grant is a freelance writer, specialising in travel, culture and business. He is a member of the Australian Society of Travel Writers and is based in San Francisco, California. 

    Areas

    All
    Business: Entrepreneurs
    Business: Marketing
    Culture: Art & Design
    Culture: Food & Drink
    Travel: All
    Travel: Asia
    Travel: Australasia
    Travel: Europe

    Archives

    August 2017
    April 2017
    February 2017
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015
    October 2015
    August 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    December 2014
    October 2014
    September 2014
    July 2014
    June 2014
    January 2014
    December 2013
    October 2013

    RSS Feed

Powered by Create your own unique website with customizable templates.