Back to the Future of Research - Marketing Magazine

Market research is a vital tool in the marketing kit box and in constant flux. Rob Grant examines the drivers of innovation in research and six implications for marketers.
Any market researcher who introduces themselves at a dinner party faces a conundrum: will people think I stand on street corners – with a clipboard – and ask questions of passers-by? It’s an enduring and hard-to-shake cliché, but it no more reflects market research today than a Model T Ford does the car industry.
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Eye-tracking in action (Source: TobiiPro)