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Back to the Future of Research - Marketing Magazine

23/10/2015

Market research is a vital tool in the marketing kit box and in constant flux. Rob Grant examines the drivers of innovation in research and six implications for marketers.
Any market researcher who introduces themselves at a dinner party faces a conundrum: will people think I stand on street corners – with a clipboard – and ask questions of passers-by? It’s an enduring and hard-to-shake cliché, but it no more reflects market research today than a Model T Ford does the car industry.
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Eye-tracking in action (Source: TobiiPro)

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Marketer Profile: Andrew Curran - Marketing Magazine

23/10/2015

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Dedicated Follower of Passion
Premium chocolate brand Lindt’s success in Australia is dazzling. Yet marketing director Andrew Curran thinks there is plenty more work to do. Rob Grant examines what drives this true brand believer.
Rich luxuriant chocolate. Exquisite Swiss craftsmanship. A smorgasbord of gourmet flavours and delicious varieties. It is easy to see how a marketer could fall in love with the Lindt brand.
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www.marketingmag.com.au/andrewcurran

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Andrew Curran (source: Lindt)

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Spring Into Action - Backpacker Essentials (YHA)

12/10/2015

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Sydney is more than just the icons; the city hums with music and food writes Rob Grant.
Winter is a short affair in Sydney; it barely lasts a month. Yet when ocean temperatures start to rise and the jacaranda trees blossom, it’s a whole new world. Outdoor events appear from nowhere. Early nights become a thing of the past. Every park, beach or corner becomes a place to hang out. Replenished by a brief hibernation, Sydney awakens and there’s no finer place to be.
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An act delights the crowd (source: Newtown Festival)

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Back to the Future of Research - Marketing Magazine

Marketer Profile: Andrew Curran - Marketing Magazine

Spring Into Action - Backpacker Essentials (YHA)

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