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The Splurge: Cockatoo Island - TigerTales

16/4/2016

Against the shiny facade of Sydney Harbour, Cockatoo Island’s rugged, industrial look provides a stark contrast.
Over two centuries, the 18-hectare island housed a convict prison, reformatory girl’s school and, most recently, a sprawling shipyard. Boat building ended in 1991 and, after a UNESCO World Heritage listing in 2010, tourism is now the primary industry. With its multi-level maze of pathways, tunnels and precarious stairways, intrigue lurks around every corner. Nature meets history on an epic scale.
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The island from above (Source: Cockatoo Island)

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Power of design thinking at IAG - Marketing Magazine

13/4/2016

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At Forrester’s CX Marketing 2016, Jill Baptist, GM customer experience and marketing at IAG, showed how emotional connection radically enhanced company culture.
Asia-Pacific insurance group IAG faced a problem: tonnes of information; little or no customer connection at an emotional level. In her talk, titled ‘How to bring the E word into the boardroom’, Baptist left no listener doubting the challenge.
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www.marketingmag.com.au/news-c/design-thinking-iag

Emotions at work (Source: Marketing Mag)

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Use the force of brand fanatics - Marketing Magazine

12/4/2016

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The Walt Disney Company’s Gavin Ashcroft told the Forrester’s CX Marketing 2016 audience how loyalist love helped launch the latest Star Wars film.
Imagine being a lifelong, die-hard Star Wars fan, tasked with marketing a new chapter in the franchise’s epic journey. Gavin Ashcroft, CMO of The Walt Disney Company Australia and New Zealand shared, with an attentive Sydney crowd how he relished the challenge, but didn’t take it lightly.
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www.marketingmag.com.au/news-c/star-wars-marketing/

Star Wars and Covergirl (Source: Marketing Magazine)

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Disrupt adjacent industries or else - Marketing Magazine

9/4/2016

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At Forrester’s CX Marketing 2016 conference, Timothy Lee, VP of global strategy at SingPost, outlined how established companies can transform themselves into serious disruptors, by moving outwards.
Disruption is the holy grail of business today. But not everyone can be the next Uber or Airbnb. It’s time to look at nearby industries with far more than a healthy curiosity. “Transformation in the digital age requires that companies pierce into adjacent industries,” says Lee.
Read more:
www.marketingmag.com.au/news-c/singpost-disruption/

SingPost Parcel Lockers (Source: Marketing Magazine)

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The Splurge: Cockatoo Island - TigerTales

Power of design thinking at IAG - Marketing Magazine

Use the force of brand fanatics - Marketing Magazine

Disrupt adjacent industries or else - Marketing Magazine

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