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First in, best dressed? - Marketing Magazine

16/2/2016

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Few business maxims are as widely known as first mover advantage, despite patchy evidence of its merits.
Rob Grant examines when marketers should bravely lead from the front and when it pays to sit in the slipstream.

Humans love to be first. It’s a seductive, hard-wired notion and the era of social media brings it the fore. Every minute, of every day, people claim bragging rights to everything. First to see the latest Hollywood blockbuster. Ownership of the newest smartphone ahead of their friends. The discovery of a new, exclusive, back
alley bar.
It’s no surprise then that so many businesses strive to be
leaders in their markets. Innovation is the cornerstone of
most strategic plans and there is an implicit understanding that being first is crucial. But is it?
Read more: 
www.marketingmag.com.au/hubs-c/first-mover
marketing_first_mover_010216.pdf
File Size: 258 kb
File Type: pdf
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Picture
First, second & third movers (Source: Marketing Mag.)
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Dine on the Line - Get Up & Go

3/2/2016

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In search of the perfect Taiwanese sunset, Rob Grant instead discovered a legendary lunch that stole the spotlight.
Have you ever eaten an entree that overshadows the main? Or watched a support band outperform the headliners? I felt this way after a scenic train ride in
Taiwan, en-route to a promised majestic mountain sunset. My lasting memory is the lunch en-route.
Read more: 
getupngo_fenchihu_lunchbox.pdf
File Size: 174 kb
File Type: pdf
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Picture
Fenchihu lunchbox (Credit: Rob Grant)
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    Author

    Rob Grant is a freelance writer, specialising in travel, culture and business. He is a member of the Australian Society of Travel Writers and is based in San Francisco, California. 

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    Business: Entrepreneurs
    Business: Marketing
    Culture: Art & Design
    Culture: Food & Drink
    Travel: All
    Travel: Asia
    Travel: Australasia
    Travel: Europe

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